The story of TIYE started after its founders spent over 20 years of their athlete lives hopelessly searching for Egyptian sportswear that leaves no flow behind.

As sports addicts who practice several sports’ types, they always got stuck with sportswear that has only one feature out of the full list of requirements.

It was either light on the skin for better breathability yet too light that it easily cuts off, or fashionable yet with inferior quality. Other times, it was the complete opposite – a fine piece with high-end fabrics, but here comes the flaw: the design is so basic that it reflects no identity of the players’ fashion sense.

Aware of what they, and millions of athletes, desire to find in sportswear quality, designs, and convenience, they teamed up and started TIYE to be the game-changer for the Egyptian fitness industry.

TIYE was built to be the go-to sportswear destination for pieces that are guaranteed to help your body through all its moves – complementary enough for your skin to keep it fresh and breathless, and stylish enough to reflect your unique fashionable senses. That mission has been undertaken since 2019 and will be upscaling to satisfy every athletic need out there.

“We take our athletes’ dedication to prove themselves in the athletics scene in Egypt seriously. We’re also fully aware that sportswear, if done right, can be the main booster of their performance, confidence, and passion for the game. That’s exactly why, while most of the sportswear brands out there pay their full attention to the quality of their pieces and that’s it, TIYE adds to the equation the extra special attention to the way each piece will make you look and feel. And that’s the change we’re bringing to the fitness industry in Egypt.

Enough with standard designs and bland looks; we’re talking about working out in a unique style, complementing the body shape you worked so hard to get, and bringing your fashionable mindset to light! The best part is, you still can have that AND the prime quality you always desire in any sportswear. TIYE IS OUTSTANDING, OUTLAST.”